BankWest is an Australian bank that is using voice of the customer initiatives to improve the customer experience. More »
Doug Rozen, global vice president for interactive and mobile marketing at Carlson Marketing, differentiates between hype and hope when it comes to mob More »
Customers today expect organizations to speak to them at “the audience of one” level and convey high-quality communications at each and every touchpoi More »
Urban Outfitters is setting the bar with its customers' online checkout experience. More »
After decades of trying, most sales and marketing organizations still cant get along. But Tektronix's Martyn Etherington has found a way to end the sa More »
The success of an organization largely depends on the motivation of its employees. When it comes to encouraging employees to participate in social media on behalf of their company, it can be like movi... more »
Heck yeah it does. Or, at least, it should. I would argue that B2B companies have a lot more to bring to social media -- many high-tech or manufacturing companies deal with very specific products and ... more »
The company elevates marketing to the executive level in a move to improve its global customer experience.
Customized emails, based on a mother-to-be's weekly progress, drive Web traffic and sales.
JetBlue's customer-first reputation extends to blogs.
Last month online retailer Overstock.com launched a new program called—you guessed it—searchandising, which combines Web analytics with customer-generated product reviews and on-site searches.
The microblogging site is social media's new "it" girl. And companies like Comcast and JetBlue are making the most of its prominence.
Doug Rozen, global vice president for interactive and mobile marketing at Carlson Marketing, differentiates between hype and hope when it comes to mobile marketing strategy.
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