Using Sales Triggers to Close Deals

How do sales professionals stay ahead of the competition? They become well versed in specific scenarios facing their customers. More »

ING Bids Farewell to Old-Style Campaigns

The company moves away from mass direct mail to relevant, personalized communications based on customer needs. More »

Helio Gets Proactive About Problem Solving

Helio's Member Advocacy Group resolves customer issues fast. More »

From Database to Social Network

We tend to forget that a social network isn't just a generic place for friends to gather, it can also be a very targeted gathering place, often closed More »

Chick-Fil-A: Fast Food Dishes Five-Star Service

With 35 years of consecutive sales growth, Chick-Fil-A attributes its success to its culture, which emphasizes long-term customer relationships and hi More »

Think Customers: The 1to1 Blog

Who's in Charge of the Customer? - Jan 05, 2009

Today's lead story in 1to1 Weekly takes a look at the role of the Chief Customer Officer. As companies look to shore up their customer strategies to weather the economic storm, it looks as if having a... more »

Customer Experience Management Checklist - Jan 02, 2009

It's easy for executives to say that they want to use customer experience as a competitive differentiator, but putting action behind those words isn't always so easy. Customer experience management (C... more »

Putting an End to Cold Leads A little insight can go a long way toward closing a sale. Here’s how some reps are getting it. Brazil Ignites Plan for Service A law in Brazil mandates excellent customer service by the end of 2008. In Social Overdrive Automakers are increasingly turning to customer outreach initiatives as a means of better communicating with—instead of at—existing and potential buyers.

The Chief Customer Officer: A Potential Powerhouse?

The challenge for a CCO is to have clout and responsibilities that match the big title.

Banco Bradesco Combines Self-Service and Great Service

The Brazilian bank uses customer insight to create a personalized self-service experience in this financial services case study.

The Three Main Skills of Top Performers

What does it take to be a top performer? Experts say it requires three skills: organization, prioritization, and working memory.

Search Engine Marketing Is a Balancing Act

A successful search engine marketing strategy balances organic search, paid search, and paid inclusion to give your site the biggest advantage possible, say experts.

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