Avoiding “Dumb Contacts”

Bill Price, author of The Best Service Is No Service discusses how providing self service can help companies prevent routine calls to the con More »

Textron Builds a Better Three-Legged Stool of Employee Engagement

Textron puts just as much emphasis on employees satisfaction and loyalty as it does customer satisfaction and loyalty. More »

Introducing Enterprise 2.0

For Northwestern Mutual, blogging fits squarely into its corporate communications strategy. More »

Five Steps for Using Paid Search to Engage Your Customers

With billions of searches conducted every month, search engines represent a huge opportunity for brands to get in front of their potential customers More »

Search Is About Much More Than Being Found

Search is as much about managing a brand reputation as it is about driving traffic to a website. More »

Think Customers: The 1to1 Blog

Did Deregulation Cause the Financial Crisis? - Oct 10, 2008

Although many politicians and much of the mainstream media would like you to believe that it was rampant deregulation of the financial industry that "caused" the economic crisis we now face, don't bel... more »

The Financial Crisis: Short-Termism Coming Home to Roost - Oct 10, 2008

The actual cause of the current financial crisis is very complex. Everyone points the finger of blame, but so far we have no confessions of guilt. ... more »

Customer Loyalty at Work Best Buy, Tully's Coffee, and Mothers Work use innovative rewards programs to build customer loyalty. Introducing Enterprise 2.0 For Northwestern Mutual, blogging fits squarely into its corporate communications strategy. Marketing Lends a Helping Hand When service is an element of marketing, it can have a positive impact on customers’ perception of the brand.

Attack Fat With Your Mobile Phone

Weight Watchers members can now count their points anywhere, thanks to a new mobile website that’s part of the company’s multichannel strategy.

Speech Analytics Turns Up the Volume

According to new research, the speech analytics market will continue to show healthy growth, even in the current economic downturn.

Email Gets Rich

Certified email may be the foundation for future changes in the way consumers interact with email.

Taking the Guesswork out of Website Personalization

Using IP-location technology, companies are able to see where website visitors are logging in from, including what country, state, city, or even whole address.

Search Is About Much More Than Being Found

Search is as much about managing a brand reputation as it is about driving traffic to a website.

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