The success of an organization largely depends on the motivation of its employees. When it comes to encouraging employees to participate in social media on behalf of their company, it can be like moving mountains.
Last week's 1to1 webinar "Get Past the Social Media Hype" was a solid success, at least according to those I've heard from so far. My part of the presentation revolved around content-sharing, and included a brief discussion about widgets. Now with a bit more space, I thought it worthwhile to expand upon the subject.
Heck yeah it does. Or, at least, it should. I would argue that B2B companies have a lot more to bring to social media -- many high-tech or manufacturing companies deal with very specific products and customers. The community already exists. I would say that all that's needed is to give customers, partners, employees and potential customers an online area to join. The sad reality, however, is that B2B companies in general lag behind the B2C space when it comes to social media.
Continue reading "Does Social Media Work for B2B Companies?" »
Barry Herstein just became the new Chief Marketing Officer at PayPal. The online payment company is taking its strategy beyond its traditional eBay relationship to become a global financial services powerhouse. In the newly created position, Herstein is challenged to build a global brand and advance its unique business model. We recently sat down with him to discuss the details.
Continue reading "PayPal's CMO On Playing Nice With Others" »
With all the stories lately about the airlines, one may have been overlooked earlier this week. Delta announced it was placing ads to its boarding passes, as a way to increase revenue in addition to bag fees, meal and drink fees, and fuel surcharges (not to mention the increased price of tickets). Airlines have experimented with advertising before. Some have placed ads on meal carts, overhead bins, and even the outside of planes. What struck me about the story, however, was a quote from the CEO of the technology company behind creating the ads, Sojern Inc.
Continue reading "What to Do With 250 Million Unused Billboards" »
1to1 Magazine
Newsletters
Web Exclusives
Webinars & White Papers
Events
Resources
