Improve CX and drive ROI with a roles-based strategy
The AI landscape is evolving so quickly, it seems like nearly every day there’s another “shiny new object” promising to revolutionize customer experience (CX). As brands try to stay on the cutting edge of technology – and one step ahead of their competitors – the compulsion to adopt AI, and the sheer number of tools available, can be overwhelming.
But embracing new...
Effortless. Seamless. Easy. These are the customer experiences that brands of all types aspire to achieve. But as you know if you’ve ever tried something without preparation and practice, just because something looks effortless doesn’t mean it is.
A few years ago, I signed up for a 10K run before I realized it was the morning after my best friend’s 30th birthday party. After riding the party bus and imbibing in...
By Ricardo Saltz Gulko
This article is published through a partnership with the European CX Organisation (ECXO). Read the original here.
Introduction
The Net Promoter Score (NPS) has long been...
By Ricardo Saltz Gulko
This article is published through a partnership with the European CX Organisation (ECXO). Read the original here.
As we have explored,...
