“With great power comes great responsibility.” That proverb may be traced to Voltaire and Spider-Man, but it’s contact center leaders who see the impact data and analytics are already having on the front line — and the obligations that come with it. Forward-thinking leaders who prioritize the customer experience across a wide range of business sectors shared their insights, experiences, and some cautionary tales with CCMA earlier this year. The resulting new...

Improve CX and drive ROI with a roles-based strategy The AI landscape is evolving so quickly, it seems like nearly every day there’s another “shiny new object” promising to revolutionize customer experience (CX). As brands try to stay on the cutting edge of technology – and one step ahead of their competitors – the compulsion to adopt AI, and the sheer number of tools available, can be overwhelming.  But embracing new...